Focus Group Research Facility
Hundreds of research facilities are out there, but Precision is distinct in our ability host projects needing large or specialized rooms. Our spacious focus group rooms can hold dozens of appliances, medical equipment and up to 4 cars in our Big Bang Double focus room. Our largest focus group room is over 1,500 square feet. We also have a shopper lab for shelf testing and a living room style focus group room.
Our commercial test kitchen facilitates tasting product for qualitative research Not only can we prepare food but the kitchen itself can be used to test sinks, faucets, dishwashers and washing machines etc..
Taste Tests-Sensory Research
Using our Central Location Testing (CLT) room and our Commerical kitchen we conduct taste test research studies on food and beverage products, including alcohol. We help companies optimize products, develop new variations and provide results needed to substantiate or refute marketing claims.
You bring the test products and we can do the rest; project management, recruiting, product porcurment, programming, administration, product prep. We can also help with survey design and summary reporting.
We can handle any size study from 10 to 1,000+ participants and can recruit Restauranteurs, Chefs, as well as targeted consumers.
Recruiting for Marketing Research
Improper or unethical recruiting invalidates research. We pride ourselves on being the best recruiters in the industry. One way we do this is by recording all calls and auditing to ensure recruiting integrity.
We recruit both Consumers and B2B participants across the USA. We can fill even the most demanding jobs using our propriety OpinionWizard Recruiting system, our own national panel of survey participants, client provided sample, or creative resources.
Market Research Consulting
If you are looking for research guidance to achieve your research objectives, we are here to help. We provide both qualitative and quantitative research solutions to produce the insights needed to understand customer needs and expectations. We start by reviewing your research objectives, only then can we recommend the best research approach. Be it focus groups or In-depth Interviews (IDI’s), taste tests or an online survey we will recommend and execute the most effective method to fulfill your information needs.
Mock Juries and Legal Research Support
When doing Mock Juries, our largest room can accommodate 60 people for case presentation. Afterward respondents can breakout into 5 deliberation rooms.
Need primary research data to help prove your case? Our unique approach to trademark infringement research will provide the proof you need to negotiate, litigate or fold. We also offer claims substantiation research to prove or refute marketing claims.
On-site Intercept Research
Sometimes the best way to reach people is to be where they are. Our expert team goes where needed— trade shows, airports, and retail venues to conduct intercept interviews with your customers.