Qualitative Research

Focus Groups and In-depth Interviews

Qualitative Research Provides Flexibility and Delivers Deep Insights

Start with qualitative research when you aren’t really sure of the issues or the exact questions to ask,. This approach can include any of the following formats:

• Focus groups

• In-depth interviews

• Shop along interviews

• In home interviews

Our team of experienced moderators can provide the guidance needed to achieve your research objectives.