Usability-User Experience Lab
Usability Research
UX/UI is the rage and for good reason. No one can afford to release a flawed user interface or user experience. It makes sense to test designs with real users so problems are resolved before production. Don’t wait for negative reviews on social media. Results from user testing are guaranteed to improve your design and customer satisfaction.
Shopping Aisle Package Testing
Rapid testing of product packaging and positioning
Using eye-tracking, basket metrics and qualitative interviews, clients can extract immediate insights from shoppers’ interactions with the aisle.
Quickly change package designs and plan-o-grams between interviews.
Key benefits:
Ability to simultaneously test multiple design options and plan-o-grams between interviews
Faster results than in-market testing
Identify leading design options for further research or in-market testing
Virtual shelves are 6 by 10 feet and can expand to 30 feet in length
The Virtual Aisle lends itself to both quantitative and qualitative approaches and is ideal for:
POGs / Aisle Resets / Merchandising
Package Testing / Optimization
Shop-A-Longs, POS, Signage & Displays
Menuboard Optimization
Instant Response
Better Insights
Instant Response Audience Testing
This approach is ideal for interactive concept testing as it merges the best of quantitative research with the richness of qualitative responses. You will see results instantly on a question by question basis.
Questions can be discrete choice (yes/no, rating scales) or emotion based using an analog dial.
Probe for better understanding
As questions are answered, aggregate results provide the opportunity to drive discussions during a town hall meeting.
Sample sizes range from 8-100 people per session.
When to use this tool
Instant insight has been used for concept testing, product optimization, communications testing, and product positioning in over 50 industries from small businesses to Fortune 500’s.
Why would I need
FTP Cloud Services?
Private FTP Storage for respondent uploads
More and more respondents are asked to share photos and video files that are too large to email. These emails don’t go out or can’t be received. They clog Inboxes, resulting in poor email performance.
Our FTP solution offers a way to get these large files out of the email stream, and into our private cloud.
Each respondent gets a personal storage site
This keeps images and videos from getting mixed up because respondents either cannot or do not label files correctly.
Once we receive the uploads, we then review, label and move the files so you can access them. Respondent submissions are indefinitely available for download or viewing from on our site.
Simple for you!
Better recruiting via our OpinionWizard system
Respondent Database
Highly flexible database design;
Maintains data integrity
User customizable to fit changing data needs
Easy for respondents and recruiters to update
Recruiting Manager
This system manages all aspects of recruiting:
Selecting Sample (prospect)
Sending survey links
Agent screens to disposition callers and schedule them into sessions
Confirmations and reminders
Reports for management and checkin
Employee time tracking
Includes mobile phone app
PrecisionSurvey
Online Survey tool allow you to quickly build complex screeners for prequalifying respondents.
Tightly integrates with OpinionWizard to:
Set callback appointments
Record disposition
Update respondent profile data
Builds a knowledge base accessible for respondent selection on future projects